Creative & Art Direction
jpcwiley@gmail.com
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I’m a London-based Creative and Art Director with a decade of experience shaping music culture through visual storytelling and concept-led design.
Since 2017, I’ve been a central part of Boiler Room’s creative team, leading art direction across global campaigns, original content, live events and brand partnerships. My work has helped define the platform’s visual identity as it’s grown from an underground broadcaster to a major voice in contemporary youth culture.
My practice spans visual identity, campaign systems, apparel, motion and editorial. I take a culturally aware, graphic approach to building visual worlds and brand stories. Alongside my role at Boiler Room, I work independently with artists, labels and fashion brands on creative direction and identity-led projects.
Selected Clients & Collaborations
Google, Nike, adidas, Fendi, Valentino, Apple Music, Spotify, TikTok, HBO, Warner Bros, Moncler, Jacquemus, Diesel, Levi’s, Reebok, Samsung, MoMA PS1 and The V&A.
Full CV and portfolio available on request.
© Josh Wiley, 2025
jpcwiley@gmail.com
I’m a London-based Creative and Art Director with a decade of experience shaping music culture through visual storytelling and concept-led design.
Since 2017, I’ve been a central part of Boiler Room’s creative team, leading art direction across global campaigns, original content, live events and brand partnerships. My work has helped define the platform’s visual identity as it’s grown from an underground broadcaster to a major voice in contemporary youth culture.
My practice spans visual identity, campaign systems, apparel, motion and editorial. I take a culturally aware, graphic approach to building visual worlds and brand stories. Alongside my role at Boiler Room, I work independently with artists, labels and fashion brands on creative direction and identity-led projects.
Selected Clients & Collaborations
Google, Nike, adidas, Fendi, Valentino, Apple Music, Spotify, TikTok, HBO, Warner Bros, Moncler, Jacquemus, Diesel, Levi’s, Reebok, Samsung, MoMA PS1 and The V&A.
Full CV and portfolio available on request.
© Josh Wiley, 2025